It's not just about what they see. It's about what they say when you're not around. Let's talk about the significance of your brand's reputation.
What do people say about your brand when you're not around?
If your existing customers were in a room full of people who needed what you offer - would they know how to connect you? The challenge goes beyond sharing contact information. It's about ensuring that when individuals find themselves surrounded by potential solutions, your company immediately stands out as the answer.
This recognition can be achieved in two distinct ways:
Firstly, you have a great product or service and your customers love and trust you. Then, the leap in their mind becomes almost instinctual. Secondly, staying top of mind. How? By consistently showcasing the array of problems you solve. It's essential to remember that repetition is key in branding.
On average, individuals need to interact with a brand at least seven times before it registers in their memory.
This video we helped create for Perennials Fabric hits the main features of their products in this "About" video, connecting with the audience on common fabric failures and how theirs stands out from the crowd.
How To Guide What People Say About Your Brand
It's essential to remember that repetition is key in branding. It's not just about repeating the same message but also about exploring a single topic from various angles. This approach allows your content to connect with the diverse perspectives and ways people perceive a problem. As an expert in your field, you're well aware of the multiple ways your product or service can address various issues. It's about emphasizing how your solutions can be tailored to fit the specific needs of your customers.
Repetition doesn't mean being redundant. What it means reinforcing the value you bring. By approaching a single topic from different angles, you demonstrate versatility and expertise, making it clear that you understand the nuances of your customers' challenges. You showcase that your product isn't just a one-size-fits-all solution but a dynamic tool that adapts to meet different needs.
This also deepens trust. When your audience sees your commitment to addressing their concerns from various angles, it not only resonates with them on a personal level but also highlights your dedication to providing genuine solutions. Through consistent, multi-faceted content, you demonstrate how you can help your customers.
Research suggests that the average person is exposed to between 4,000 to 10,000 marketing messages each day.
Put it all together and this is what is takes to stand out:
So how do you guide what people say about your brand?
First and foremost, the heart of your brand is your product or service, along with the experience it delivers. A great product and a memorable customer experience are the bedrock upon which you can build a brand that resonates with your audience. The value you offer is the primary source of what people say about you.
Secondly, don't shy away from repetition or from breaking down your offerings into smaller, easily digestible chunks. By exploring a single topic from multiple angles and addressing the diverse ways your product or service solves problems, you're not being redundant; you're reinforcing your brand's value.
Last but not least, staying top of mind is crucial in a world brimming with information. Consistency is the key to building trust. By regularly providing informative and valuable content, you ensure your brand remains a reliable source of insights and solutions.
The stories people tell about your brand are woven from the authenticity of your product, the creative repetition of your message, and the trust you build. Together, these elements form your brand's identity.
So, keep innovating, keep engaging, and keep delivering value, for it's through these actions that you'll continue to shape what people say about you in the most positive and influential ways.
Is it time to start your branding journey? We can't wait to help you. Click the link below to get started!
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